Cycling pilot with Kairos

Pilots in Mechelen & Bruges


How can data be used to encourage people to cycle around the city?

Together with BAM Belgium and AE nv, the cities of Mechelen and Bruges are aiming to make cycling to school safer and more attractive and to gain more insight into route utilisation.

Making cycling to school more attractive (and safer)

AllRide is a project that aims to make cycling to and from school more attractive for children. In these pilots children from a primary school in each of the cities are cycling to school on a bike with a smart lamp and an app, AllRide. The app and smart lamp not only  encourage them to cycle more, but also to use safer cycling routes.

The bicycle routes travelled are mapped live via the smart lamp or app. This data is collected via a platform where children can provide feedback, gain insight into safe routes and view the routes they have travelled and the points they have collected. This type of technology can make a difference and contribute to a change in mentality regarding safe cycling. In addition, the cities can use the results to analyze and improve their cycle road network.

“To make it attractive for young people, the lights are linked to an online game platform. There they receive points when they cycle, when they do it safely and also when they give feedback about the safety of the route used. The points allow the children to gain access to additional levels in the game and thus win more rewards, at individual and class level. And thanks to their feedback, safer alternative routes can be proposed,” explains Bart Vonroye, Manager.