Multimodal Transport

 

Developing sustainable, multimodal transport options for journeys
under 7km

Background

Because of the increasing population and the increasing number of cars our roads are getting more congested every day. Worldwide, cities need to encourage more citizens to use bikes and alternative transport.  As well as contributing to a reduction in traffic gridlock and reducing parking pressure,  cycling has multiple advantages for society and individuals. It can increase the amount of exercise taken, improve the quality of air breathed and improve health via reducing weight.

Description

The city of Bruges wants everybody to use a sustainable mode of transport, especially (electric) bikes, avoiding cars, for journeys under 7 kilometres. To facilitate this, we need a way to both measure current and potential travel behaviours and the impact on air quality, public space and safety, and also a way to inform people of this in order to encourage them to change their journey behaviour.

Simply affecting the behaviour of residents is not sufficient to make the change: other groups also need to be targeted, such as healthcare professionals making home visits.

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Expected Outcomes

  • Tools to convince or nudge people to leave the car and take the bike or other alternative transport methods if they only travel small distances that are less than 7 km;
  • Objective and ongoing measurement of key statistics that can be utilised to effect change, related to eg noise, speed, air quality and physical health

 

Expected Impacts

  • Fewer cars in the street
  • Faster journeys, facilitated by shortcuts and fewer traffic jams
  • Better air quality and ‘greener’ streets
  • Increase in alternative transport use
  • Healthier population
  • Clearer picture for policy makers to inform targeted communications and persuasion
  • Increased measurability of the impact of temporary projects.